Warm up your Sending domain to land in inboxes

🔥 Warming Up Your Email Sending Domain

To make sure your emails actually land in inboxes (and not spam folders), it's important to “warm up” your domain. Think of it like building a reputation—start small, engage your audience, and grow steadily. By gradually increasing your email volume and sending to engaged contacts first, you show email providers that your messages are legit and valuable. Done right, this helps boost deliverability and trust from day one.
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Get Your Emails Inbox-Ready (Without Getting Flagged đźš©)

Think of warming up your sending domain like stretching before a workout—you could skip it, but you'll probably regret it later. To make sure your emails land in inboxes (not spam folders), you need to build a good reputation with the email gods (aka ISPs).
Start small: send a handful of emails to your biggest fans—the people most likely to open, click, and cheer you on. Once you see some good vibes (high open and click rates), slowly ramp up your volume. This tells ISPs, “Hey, we’re cool,” and they’ll start trusting your domain more.
Keep an eye on your reputation as you go. Use tools to track things like bounces, spam complaints, and engagement. If something seems off, adjust before blasting out more emails.
And don’t forget—content matters! Keep your emails helpful, relevant, and maybe even a little fun. Personalization and smart targeting go a long way in keeping your audience engaged and your deliverability solid.

Email Warm-Up Checklist

  • Start small: Send emails to your most engaged contacts (those who open and click often)
  • Limit your volume: Begin with a low number of emails per day (e.g., 20–50)
  • Increase gradually: Every few days, increase your volume as engagement stays strong
  • Track your performance: Use tools to monitor open rates, click-throughs, bounce rates, and spam complaints
  • Watch your reputation: Keep an eye on domain health through services like Google Postmaster Tools or email analytics platforms
  • Segment your list: Send relevant content to targeted groups to improve engagement
  • Personalize your emails: Use the recipient’s name, location, or interests to boost interaction
  • Avoid spammy content: Steer clear of all-caps, excessive links, or misleading subject lines
  • Review and adapt: Adjust your sending strategy if you notice drops in performance
  • Be patient: A full warm-up process typically takes 2–4 weeks for best results