🔥 Why People Buy Assessments (And Why You’re Leaving Money on the Table if You’re Not Selling Them)
It’s About Getting Paid for “No.”
Most people hate hearing no.
But what if no was the gateway to more yes?
Assessments, quizzes, and curiosity-driven self-evaluations are the safest path to yes—they lower defenses, remove sales pressure, and get people to reveal their truth without triggering survival mode.
The Magic of Self-Discovery → Leads to YES
When someone takes an assessment:
1️⃣ They engage with their own identity.
2️⃣ They self-select into archetypes or paths.
3️⃣ They think, “That’s me!” or “I want to be that!”
4️⃣ It’s not sales pressure—it’s a game.
You’re giving them a mirror to look into… and when they see themselves clearly, they’re in the conversation without even realizing it.
Why It Works:
- Low Pressure, High Engagement → It’s a safe environment to explore.
- Immediate Feedback Loop → They get insight instantly—no waiting.
- Identity Mapping → They find themselves in your framework, which builds trust.
- Curiosity-Driven Conversion → They want to know more, and that more is your solution.
Assessments You Should Have RIGHT NOW:
💡 Current State Assessment — Where are they really at? (Awareness)
💡 Identity Assessment — Who do they see themselves as? (Transformation)
💡 $10K Assessment — Are they built for scale? Where are the gaps? (Opportunity Mapping)
💡 40+ Team Members Assessment — Are their systems ready for growth? (Scalability Check)
💡 ADE, SSK Assessment — Deep dive into specialized needs (Specific Insight)
💡 5 Divisions Assessment — What part of their business is bleeding money? (Optimization)
💡 Systems Assessment — How clean are their automations? (Friction Finder)
💡 Software Assessment — Is their tech stack holding them back? (Upgrade Mapping)
💡 Scaling Assessment — Are they built to scale or set to break? (Future Proofing)
The Formula for a $10K Assessment Funnel:
1️⃣ Access → Make it accessible, friction-free, and curiosity-driven.
2️⃣ Actions → Give them a path forward based on their assessment.
3️⃣ Accountability → Follow up with clear, actionable steps.
4️⃣ Assessments → Diagnose → Prescribe → Close.
Bottom Line?
Assessments aren’t just a “quiz.”
They’re permission slips.
Permission for your client to engage…
Permission for you to diagnose…
Permission for them to trust you…
And when that happens?
NO turns into YES… and YES turns into $$$.
You ready to build that funnel? Or are we still playing with guessing games?
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